SPREAD Sustainable Lifestyles 2050
Julia Backhaus, Sylvia Breukers, Oksana Mont, Mia Paukovic, Ruth Mourik
UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption
and Production (CSCP)
Wuppertal. Germany – 2012
“……….a synthesis of research, leading policy and practice, and stakeholder views
on potential pathways toward sustainable lifestyles. The purpose of this report is
to provide the necessary background information to support the SPREAD social
platform participants in creating a holistic vision of sustainable lifestyles in 2050
and recommendations for a plan of action.
Because of the significance of housing, transport, food, health and society, this report
focuses on these key domains. It aims to better understand the relationships
between lifestyles, the conditions that frame those lifestyles, and the resulting
sustainability impacts in Europe today and into the future. In addition, it identifies
promising practices from across Europe that have the potential to be examples of
sustainable ways of living of the future. Existing visions, scenarios
and roadmaps for more sustainable futures – from policy, research, business and
civil society perspectives – are also examined in detail.
“…..· What makes a lifestyle sustainable?
· How to make sustainable lifestyles mainstream?
· How can we encourage positive trends to ensure a better future usage of our
scarce natural resource base (including energy)?
The report delivers concrete examples of initiatives, such as the increase of solar
water heaters (to 75% on Malta), car and bike-sharing initiatives, local food chains,
urban farming, eco-villages and travel agencies offering stay-cations. The report
also shows how these initiatives can benefit increased health and wellbeing and
highlights key elements in order to mainstream and upscale current examples of
sustainable lifestyles.
There is no ‘one size fits all’ solution as to how to motivate people to behave and
live more healthy and sustainable. Successful initiatives are those that try to
understand how to motivate and enable behavioural change among different
groups of people. It is also important to make sustainable lifestyles easy,
convenient, accessible and enjoyable. This requires the development of
appropriate infrastructure (e.g. to encourage walking and cycling) and context-
specific solutions (e.g, communal rental bikes in Paris, Barcelona, London)……….”
Main themes in this report
1. Unsustainable lifestyle trends in Europe: Food, housing and mobility as
sustainability hot spots
2. Trends toward sustainability: Promising practices and social innovation
3. Influencing behaviours: Understanding diversity, context-dependency and
enabling change
4. Enabling environments: Infrastructure, innovation and multi-level,
multistakeholder change processes
5. Policy solutions: Fostering prosperity and healthy, sustainable ways of living
DISPONIBLE A TEXTO COMPLETO DESDE AQUÍ
Imagen obtenida en: Empowerment Institutte: sustainable lifestyles campaign