Results From Formative Research
Debbe Thompson1, PhD; Karen Weber Cullen1, DrPH, RD;
Carol Boushey2, PhD, RD; Karen Konzelmann3, MS, CHES
1USDA/ARS Children\'s Nutrition Research Center, Department of
Pediatrics, Baylor College of Medicine, Houston, TX, United States
2University of Hawaii Cancer Center, Epidemiology Program, University
of Hawaii, Honolulu, HI, United States
3Organizational and Educational Consultant, Pearland, TX, United States
Corresponding Author:
Debbe Thompson, PhD
USDA/ARS Children\'s Nutrition Research Center
Department of Pediatrics
Baylor College of Medicine
1100 Bates Street
Houston, TX, 77030
United States
Phone: 1 713 798 7076
Fax: 1 713 798 7098
Email: dit [at] bcm.edu
ABSTRACT
Background: Teens do not meet guidelines for healthy eating and
physical activity. The Internet may be an effective method for delivering
programs that help them adopt healthy behaviors.
Objective: To collect information to design content and structure for a
teen-friendly website promoting healthy eating and physical activity behaviors.
Methods: Qualitative research, encompassing both focus group and
interview techniques, were used to design the website. Participants were
12-17 year olds in Houston, Texas, and West Lafayette, Indiana.
Results: A total of 133 participants took part in 26 focus groups while 15
participated in one-on-one interviews to provide guidance for the
development of teen-friendly content and structure for an online behavior
change program promoting healthy eating and physical activity to 12-17
year olds. The youth made suggestions to overcome common barriers to
healthy eating and physical activity. Their feedback was used to develop
“Teen Choice: Food & Fitness,” a 12-week online behavior change
program, populated by 4 cartoon character role models.
Conclusions: It is critical that members of the target audience be included
in formative research to develop behavior change programs that are
relevant, appealing, and address their needs and interests.
(J Med Internet Res 2012;14(2):e59)
Disponible online en: http://www.jmir.org/2012/2/e59/
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